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Reviewed on Dec 16st, 2019

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers

Since September 2013, its share has increased 115.63% (11.99 percentage points) from 10.37%. Offerpop is also bullish about Instagram, where brands will tap into user-generated content. Mairead Ridge , Offerpop’s Senior Marketing Manager, talk with Inside Facebook about how the sentiments about Facebook’s ability to deliver ROI are changing in time for the holiday shopping season: Recently, there’s been a sense from marketers that Facebook is on the decline.

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